Fashion

HIIT is owned by ASOS.

British activewear brand created within the Arcadia Group in approximately 2018, positioned around high-intensity interval training and athleisure. HIIT was acquired by ASOS alongside Topshop, Topman, and Miss Selfridge from the Arcadia Group administration in February 2021 for the combined £265 million. It operates as an ASOS-owned activewear brand sold exclusively online.

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Founded
2018
Headquarters
London, United Kingdom

parent company

ASOS

HIIT

Also owned by ASOS

Collusion

Crooked Tongues

Dark Future

Miss Selfridge

Reclaimed Vintage