Beauty

Herbivore Botanicals is owned by Auréa Group.

American clean skincare brand founded in Seattle, Washington in 2011 by Julia Wills and Alexander Kummerow, a couple who began making natural soap in their kitchen to treat Alexander's eczema after Julia trained in natural medicine at Bastyr University. The brand launched on Etsy before growing into one of the leading clean, plant-based skincare companies in the United States, known for its visually striking products — including the Lapis Facial Oil, Phoenix Facial Oil, and Prism Exfoliating Glow Serum — distributed through Sephora, Credo, and other premium beauty retailers. Herbivore positions itself as "cleaner than clean," formulating without preservatives, synthetic fragrances, or artificial colourants. Auréa Group acquired a stake in Herbivore Botanicals as part of its strategy to build a portfolio of purpose-led, digitally native beauty brands.

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Founded
2011 by Julia Wills, Alexander Kummerow
Headquarters
Seattle, WA

parent company

Auréa Group

Herbivore Botanicals

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