Beauty
Prestige Seoul-based luxury makeup and skincare brand founded in 1995, inspired by the sophisticated beauty culture of Korean women. HERA is best known for its Black Cushion Foundation — the top-selling luxury cushion in the Korean market — and its Rouge Glassy lip line. After a successful brand repositioning, HERA has expanded into Asia and Western markets, with BLACKPINK's Jennie serving as a global ambassador.
parent company