Beauty

HERA is owned by Amorepacific.

Prestige Seoul-based luxury makeup and skincare brand founded in 1995, inspired by the sophisticated beauty culture of Korean women. HERA is best known for its Black Cushion Foundation — the top-selling luxury cushion in the Korean market — and its Rouge Glassy lip line. After a successful brand repositioning, HERA has expanded into Asia and Western markets, with BLACKPINK's Jennie serving as a global ambassador.

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Founded
1995
Headquarters
Seoul, South Korea

parent company

Amorepacific

HERA

Also owned by Amorepacific

Aestura

Amos Professional

Etude

Hanyul

Happy Bath

Holitual

Illiyoon

Innisfree

IOPE

Labo-H

Laneige

Mamonde

Mise en Scène

Primera

Ryo

Sulwhasoo

Tata Harper