Personal Care
American premium oral care brand founded in 2012 by entrepreneur Craig Dubitsky, built on a "naturally-friendly" positioning that combined effective, thoughtfully formulated products with playful, design-forward packaging and flavours. hello launched with adult and kids toothpaste, mouth rinse, toothbrushes and floss distributed through food, drug, and mass retailers, and through e-commerce, positioning itself at the intersection of the natural and premium oral care segments to appeal to millennial and Gen Z consumers. The brand was one of the fastest-growing premium oral care brands in the US at the time of its acquisition. Colgate-Palmolive acquired hello Products LLC in January 2020 for an undisclosed sum.
parent company