Luxury skincare and cosmetics brand founded in 1902 by Polish-born entrepreneur Helena Rubinstein, one of the pioneers of the modern beauty industry. L'Oréal acquired the brand in 1988. Positioned at the apex of the L'Oréal Luxe portfolio, Helena Rubinstein passed €1 billion in annual sales in 2023 and is focused primarily on Asian luxury markets.

Helena Rubinstein

Deal would be an early move by new Kering CEO Luca de Meo to revive luxury giant’s fortunes

Gucci Owner Kering Nears $4 Billion Sale of Beauty Unit to L’Oréal

The partnership was announced during the beauty conglomerate’s annual earnings conference on Friday.

Jacquemus inks beauty deal with L’Oréal

Children have picked ingredients used by suppliers to two major beauty companies, the BBC reveals.

Luxury perfumes linked to child labour, BBC finds

L'Oréal has agreed to buy Australian luxury brand Aesop from Natura & Com growing its presence in high-end cosmetics with an eye to international expansion, including in China.

L'Oreal buys luxury brand Aesop with eye on China

L’Oréal signs an agreement to acquire Youth to the People, an American skincare company based in California

L’Oréal signs an agreement to acquire Youth to the People

The new agreement gives the world’s largest cosmetics company a major boost in its competition with Coty to lead the prestige beauty market.

Prestige beauty battle heats up with L’Oréal-Prada deal

L'Oréal plans to appeal the U.K. decision.

Olaplex Wins U.K. Lawsuit Against L'Oréal in Smartbond Patent Infringement Case

As part of the deal, Liliane Bettencourt's family holding in L'Oréal increased from 30.6% to 33.31%, boosting the beauty matriarch's fortune by around $4 billion according to today's share prices.

Helena Rubinstein is an independent company.

Helena Rubinstein