Personal Care

Hawaiian Tropic is owned by Edgewell Personal Care Company.

American sun care brand founded in Daytona Beach, Florida in 1969 by high school chemistry teacher and part-time lifeguard Ron Rice, who formulated his first coconut-scented suntan lotion batch in a garbage can with a $500 loan from his father. Hawaiian Tropic became the largest private-label sun care manufacturer in the United States, growing through its signature tropical scent profile and the Miss Hawaiian Tropic International pageant series which ran from 1984 to 2010. Rice sold the brand to Playtex Products in May 2007 for $83 million. When Energizer Holdings acquired Playtex in 2007, Hawaiian Tropic entered Energizer's personal care portfolio, and later became part of Edgewell Personal Care when Energizer spun off its personal care business in 2015.

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Founded
1969 by Ron Rice
Headquarters
Daytona Beach, FL
Wikipedia page

parent company

Edgewell Personal Care Company

Hawaiian Tropic