G/FORE is an independent company.

American golf lifestyle brand founded by Mossimo Giannulli, known for its bold, irreverent approach to golf apparel and footwear — combining technical performance with vibrant colours and unexpected design sensibility to appeal to a younger, fashion-conscious golfer. G/FORE operates within the Peter Millar group at Richemont. The brand sells through golf clubs, luxury retail, and direct-to-consumer channels.