Fashion

FUBU is an independent company.

American hip-hop lifestyle and streetwear brand founded in 1992 in Hollis, Queens, New York by Daymond John and partners. The name stands for "For Us, By Us," reflecting its roots in Black American urban culture. FUBU became a defining brand of 1990s hip-hop fashion, generating $350 million in annual sales at its peak before declining in the 2000s.

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Founded
1992
Headquarters
New York City, NY
Wikipedia page

FUBU