Fresh is an independent company.

American luxury skincare and beauty brand founded in Boston, Massachusetts in 1991 by Lev Glazman and Alina Roytberg, a husband-and-wife team who combined apothecary aesthetics with natural ingredients.

Fresh built its identity around heritage formulations — including the iconic Brown Sugar Body Polish and Soy Face Cleanser — alongside fragrance, lip care, and treatment products.

The brand is sold through its own boutiques and luxury retail channels globally. LVMH acquired Fresh in 2000 as part of its Sephora and selective retail beauty strategy.