Personal Care
American personal care brand founded in 2007 by Jonathan Teller, Sanjiv Mehra, and Craig Dubitsky — operating as Evolution of Smooth — and launched commercially in 2009. The brand became widely recognized for its distinctive sphere-shaped lip balm packaging, which transformed a commodity category through design differentiation and a focus on organic and natural ingredients. EOS grew from lip balm into shaving cream, hand and body lotion, and other personal care categories, selling approximately two million units per week globally within a few years of launch. The brand was incubated through Teller's consumer products platform The Kind Group and has remained independent. Dubitsky departed early in the brand's history.