Beauty
American skincare brand founded in 2020 by Marie Kouadio Amouzou and Alice Lin Glover, two former Google employees who bonded over shared experiences of hyperpigmentation and a lack of products formulated with skin of color in mind. The brand's debut product, the Milk Marvel Dark Spot Serum, was developed using a proprietary Smart Melanin Beauty framework with clinical testing on darker skin tones. Eadem operates independently with minority backing from investors including Bibbi.
Known investors: Bibbi