Personal Care
American personal care brand founded by four childhood friends in their Chicago apartment, built around flushable wet wipes marketed specifically to men. The founders appeared on ABC's Shark Tank in 2015 and secured an investment from Mark Cuban, their only external funding until TSG Consumer Partners made a strategic growth investment in June 2025. The brand has since expanded from its flagship wipes into a broader range of personal hygiene products and has grown into a leading position in the flushable wipes segment at major US retailers.
parent company