Personal Care
American clean skincare brand founded in 2012 in Houston, Texas by Tiffany Masterson, built around the concept of eliminating the "Suspicious 6" — essential oils, drying alcohols, silicones, chemical screens, fragrances/dyes, and sodium lauryl sulfate — from every formulation. Drunk Elephant uses bright, colourful packaging and a mixing-friendly system philosophy, encouraging consumers to cocktail and layer products. The brand achieved cult status rapidly and was acquired by Shiseido in 2019 for approximately $845 million, representing one of the largest acquisitions in prestige indie beauty at the time.
parent company