Beauty
British beauty-tech brand founded in London in 2015, built around AI-powered personalised makeup matching. Dcypher uses proprietary algorithms and skin tone analysis technology to create fully customised foundation formulations and complementary makeup products matched precisely to each individual's complexion, offering both in-store and at-home matching capabilities. The brand addresses the persistent problem of foundation shade inclusivity by enabling truly bespoke formulation rather than selecting from a fixed shade range. Dcypher is part of Auréa Group's portfolio of digitally native, innovation-led beauty brands.
parent company