Personal Care

Curél is owned by Kao Corporation.

Japanese sensitive skin care brand created by Kao Corporation and launched in Japan in 1986, built on over 40 years of ceramide research and a proprietary Ceramide Biomimetic Technology that replenishes the skin's natural ceramide barrier. Curél is the number-one sensitive skin care brand in Japan and is positioned in the mass-market pharmacy and drugstore channel. Kao acquired the US rights to the Curél name and formulations from Bausch & Lomb in 1998 for $135 million along with Soft Sense. The brand has expanded rapidly in Europe since 2019, with UK sales growing 70% year-on-year in the first half of 2025, and is one of Kao's six global focus brands under the K27 mid-term plan.

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Founded
1986
Headquarters
Tokyo, Japan

parent company

Kao Corporation

Curél

Also owned by Kao Corporation

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