Beauty

Ceremonia is an independent company.

American clean haircare brand founded in 2020 by Babba Rivera, a Swedish-Chilean entrepreneur and former marketing executive at Uber and Away. Ceremonia was built around the richness of Latinx haircare heritage, using ingredients sourced from Latin American botanicals and positioning itself as the first Latinx woman-owned haircare brand to reach Sephora shelves. Rivera launched the brand as a direct-to-consumer business before expanding into major retail. It is based in New York City.

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Founded
2020 by Babba Rivera
Headquarters
New York City, NY

Ceremonia