Fashion
American lifestyle, wellness, and consumer electronics brand founded in 1965 by Pierre and Mary de Beaumont as a mail-order catalog business operating from their Berkshires farmhouse, initially selling hard-to-find specialty tools. The company evolved into a retail chain known for unique and innovative gadgets, massage products, travel accessories, and consumer electronics. After multiple ownership changes and a 2018 Chapter 11 bankruptcy filing, the brand's IP was jointly acquired by Bluestar Alliance and Apex Digital in October 2018 for approximately $65 million. Bluestar subsequently became the primary manager, and the brand now operates exclusively through airport retail and licensed wholesale channels.
parent company