Fashion
The core and largest brand of Hugo Boss AG, repositioned in the early 1990s as a premium 24/7 lifestyle label for self-determined, ambitious consumers. BOSS offers a comprehensive wardrobe spanning modern tailoring, smart casualwear, and athleisure across four brand lines: BOSS Black (tailoring and smart casual), BOSS Camel (high-end heritage tailoring), BOSS Orange (casual), and BOSS Green (athleisure). Targeting primarily millennials, BOSS is the dominant force in the Hugo Boss portfolio, accounting for the vast majority of the group's €4.3 billion in annual sales.
parent company