Fashion
Italian global fashion brand founded in 1965 by siblings Luciano, Giuliana, Gilberto, and Carlo Benetton in Ponzano Veneto, growing from Giuliana's hand-knitted brightly coloured sweaters — sold by Luciano from his bicycle — into one of the world's most recognised fashion retailers of the 1980s and 1990s. The brand is known for its United Colors of Benetton label and, from 1982, for provocative advertising campaigns by photographer Oliviero Toscani addressing social issues. Benetton listed on the Milan Stock Exchange in 1986 but was delisted in May 2012 after the family holding company Edizione completed a full buyout. The group has faced significant challenges since the 2010s, including heavy losses and widespread store closures, with Luciano Benetton returning from retirement in 2024 to lead a turnaround.
parent company