Fashion
American women's contemporary fashion brand founded in San Francisco in 1976 by Iranian-born entrepreneur Manny Mashouf, built on a bold, body-conscious aesthetic targeting fashion-forward women. At its peak bebe operated over 200 retail stores in North America. In 2017 the company closed all its physical stores and pivoted to a pure IP licensing model; in 2018 Bluestar Alliance assumed brand management. The bebe stores, Inc. holding company (OTC: BEBE) has been majority-owned by B. Riley Financial since 2023, with Bluestar Alliance managing the brand's licensing and retail partnerships.
parent company