Beauty
South Korean skincare brand originally founded in 2017, drawing on the traditional beauty rituals of the Joseon Dynasty era to create products centred on historical ingredients like ginseng, rice water, and green plum.
Goodai Global acquired the brand in 2019 and, together with founder Hyemin Park, rebuilt the product line from scratch — keeping only the name and logo. The revamped brand broke through internationally via TikTok and Amazon.
parent company