Batiste is owned by Church & Dwight Co., Inc..

British dry shampoo brand launched in 1975 by Schwarzkopf in the United Kingdom as a branded alternative to using talcum powder to extend time between hair washes. Batiste was one of the first commercial aerosol dry shampoos and became embedded in British fashion and salon culture through the 1980s and 1990s, with American stylists reportedly filling their suitcases with the product when visiting London. Schwarzkopf sold the brand to Vivalis in 2001. Church & Dwight acquired Batiste from Vivalis in June 2011 for approximately $20 million as a bolt-on to its UK operations, and subsequently built the brand into the world's leading dry shampoo, launching it in the United States in 2015. The brand is sold in over 90 countries.