Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. 

They operate an "asset-light" model focused on acquiring distressed or underperforming brand IP (lifestyle, sports, entertainment, celebrity) and turning them into high-margin licensing assets. They take ownership of logos, trademarks, and brand rights, leaving manufacturing and inventory to a network of partners.

Authentic Brands Group

Brand management companies including ABG, WHP Global, and Marquee Brands have assembled portfolios that include dozens of household-name brands.

From Martha Stewart to Dockers to Toys “R” Us, brand managers are raking in billions betting on classic American names

American retail holding company formed in 2025 through the all-equity merger of SPARC Group and JCPenney. The combined entity brought together six major American retail banners under one operating platform, sharing sourcing, logistics, data analytics, and retail infrastructure. 

Catalyst operates the brands on behalf of their IP owners, primarily Authentic Brands Group, and is structured as a joint venture. For more information, see Authentic Brands Group.

Authentic Brands Group is an independent company. It also invests in at least 1 company.

Authentic Brands Group

Catalyst Brands