Fashion
American premium women's activewear and lifestyle brand founded in 1998 in Petaluma, California, originally as a women's athletic apparel catalog and early e-commerce business. Gap Inc. acquired Athleta in 2008 for approximately $150 million and opened its first brick-and-mortar store in 2011. The brand is positioned as a values-led performance and lifestyle label promoting inclusivity, sustainability, and women's empowerment, and in 2020 amended its legal charter to become a Delaware public benefit corporation. Athleta operates over 200 stores across the US and Canada and competes directly with Lululemon in the premium women's activewear segment.
parent company