Beauty
South Korean skincare and cosmetics brand launched in 2014 as APR's founding brand, debuting with a single product — the Magic Stone natural cleansing soap — before expanding into a full range of natural-ingredient skincare, makeup, hair dye, and body care. APRILSKIN pioneered social media influencer marketing among Korean beauty brands and built a following of over 10 million across platforms. The brand is positioned around clean, natural formulations and is manufactured entirely in Korea, with products sold globally through APR's D2C platform and international retailers.
parent company