Fashion
Alo Yoga was founded in 2007 in Los Angeles by Danny Harris and Marco DeGeorge, childhood friends who had become interested in yoga as a treatment for anxiety and a back injury, respectively. Alo opened its first store in Beverly Hills on April 20, 2016. The name stands for "air, land, and ocean". The brand rose to prominence when celebrities who received free products such as Kendall Jenner, Hailey Bieber, and Bella Hadid wore Alo in paparazzi photographs.