Personal Care
British premium deodorant brand founded in London in 2015 by West End theatre actors Ed Currie and Andy Coxon, who developed the brand after struggling to find performance deodorants suited to the physical demands of stage performance. AKT products are formulated without aluminium salts, alcohol, or plastic packaging, and are designed for high-intensity use. The brand is sold direct-to-consumer and through premium retail in the UK.