Personal Care
Aesop (stylised as Aēsop) is an Australian luxury cosmetics brand that produces skincare, haircare and fragrance products.
Aesop was established in 1987 by Dennis Paphitis in Armadale, Victoria, where Paphitis owned and operated a hair salon named Emeis in which he blended essential oils into hair products. After continued success, he rebranded to Aesop, naming the brand after the Greek fabulist and storyteller to mock the puffery exhibited in cosmetics industry advertising.
He sold the brand to Natura & Co in 2012 while maintaining a role as advisor. L'Oréal bought Aesop for $3.7 billion in 2023.
parent company