Fashion
American intimates, activewear, and lifestyle brand launched in February 2006 by American Eagle Outfitters as a lingerie sub-brand targeting women aged 15–22. The first standalone Aerie store opened in August 2006 in Greenville, South Carolina. Aerie became widely known for its #AerieREAL campaign, which committed to featuring unretouched models in marketing — a first for a major intimates brand at scale. The brand has grown into one of AEO's primary growth drivers, operating over 350 standalone stores across the US and Canada and generating billions in annual revenue alongside its OFFLINE by Aerie activewear extension.
parent company