Beauty
American professional lifestyle haircare brand founded in 2016, with a strong foothold in professional beauty channels and nationwide salon distribution in the United States. ACT/IV offers a range of performance-oriented haircare products for stylists and consumers seeking salon-quality results. Auréa Group invested in ACT/IV in March 2025 alongside Zenagen through its acquisition of their shared holding company Nutraceutical Research Innovations (NRI), with plans to prioritise ACT/IV's digital and direct-to-consumer growth.
parent company