Acqua di Parma is an independent company.

Italian luxury fragrance and personal care brand founded in Parma in 1916, built on the Colonia fragrance — a citrus-based cologne that became a symbol of understated Italian elegance. LVMH acquired Acqua di Parma in 2001. The brand has since expanded into lifestyle products, home fragrances, and leather accessories while maintaining a deliberately restrained distribution strategy.